River Cottage
Chicken Out! Campaign
22.06.09
Broadcast Digital Awards '09 Winners!
0404 have won the Broadcast Digital Awards 2009 in the Best Use of Interactive category for Chicken Out with our friends HFWi & Keo Films for Channel 4.
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Broadcast Digital Awards '09 Winners!
0404 have won the Broadcast Digital Awards 2009 in the Best Use of Interactive category for Chicken Out with our friends HFWi & Keo Films for Channel 4.
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River Cottage
Chicken Out! Campaign
12.05.09
0404 shortlisted for a Broadcast Award!
0404 made the Broadcast Digital Awards 2009 shortlist in the Best Use of Interactive category for Chicken Out with our friends HFWi & Keo Films for Channel 4.
Fingers crossed for the results!!
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0404 shortlisted for a Broadcast Award!
0404 made the Broadcast Digital Awards 2009 shortlist in the Best Use of Interactive category for Chicken Out with our friends HFWi & Keo Films for Channel 4.
Fingers crossed for the results!!
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River Cottage
Chicken Out! Campaign
05.12.08
Interactive Media Awards Winner!!
We are delighted to announce that we've won the IMA Outstanding Achievement Award along with our friends HFWi & Keo Films for Chicken Out!
The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. www.chickenout.tv has excelled in all areas of the judging criteria!!
See more here>
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Interactive Media Awards Winner!!
We are delighted to announce that we've won the IMA Outstanding Achievement Award along with our friends HFWi & Keo Films for Chicken Out!
The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. www.chickenout.tv has excelled in all areas of the judging criteria!!
See more here>
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River Cottage
Chicken Out! Campaign
29.02.08
The campaign that changed the eating habits of a nation!
Sales of factory-farmed chickens have slumped since a high-profile campaign raised awareness of the cruelty at the heart of the poultry industry and implored consumers to pay more to improve the animals' welfare.
In a victory for campaigners who have fought to expose the short and brutal lives of broiler birds, shoppers have bought millions more free-range and organic birds while leaving mass-produced chickens on the shelves.
Sales of free-range poultry shot up by 35 per cent last month compared with January 2007, while sales of standard indoor birds fell by 7 per cent, according to a survey of 25,000 shoppers by the market research company TNS.
Supermarkets have been stripped of free-range birds, prompting complaints from frustrated shoppers keen to embrace the movement away from intensive farming.
The rise in sales would have been even higher if poultry producers had been able to keep up with demand. Many suppliers in the £2bn-a-year poultry industry are now expected to convert cramped chicken sheds into more spacious accommodation....
Read the full article here...
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The campaign that changed the eating habits of a nation!
Sales of factory-farmed chickens have slumped since a high-profile campaign raised awareness of the cruelty at the heart of the poultry industry and implored consumers to pay more to improve the animals' welfare.
In a victory for campaigners who have fought to expose the short and brutal lives of broiler birds, shoppers have bought millions more free-range and organic birds while leaving mass-produced chickens on the shelves.
Sales of free-range poultry shot up by 35 per cent last month compared with January 2007, while sales of standard indoor birds fell by 7 per cent, according to a survey of 25,000 shoppers by the market research company TNS.
Supermarkets have been stripped of free-range birds, prompting complaints from frustrated shoppers keen to embrace the movement away from intensive farming.
The rise in sales would have been even higher if poultry producers had been able to keep up with demand. Many suppliers in the £2bn-a-year poultry industry are now expected to convert cramped chicken sheds into more spacious accommodation....
Read the full article here...
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River Cottage
Chicken Out! Campaign
18.01.08
Chicken Out! campaign exceeds 100,000 sign-ups!
It's been a while since we updated out news, we've been so busy... however, a quick news story for you....
0404 have been working with River Cottage on their current Chicken Out! campaign. The Campaign which is highlighting the awful conditions that 95% of the UK's chicken has to endure throughout their intensive tiny lives. The campaign and TV show (Hugh's Chicken Run), which has taken top spot on C4's food season has attracted tens of thousands of supporters to the www.chickenout.tv website. The chicken sign-up counter has not rested, and at the time of writing is passing 100,000 supporters.
0404 is responsible for design and production of the identity, television graphics, banner campaign, video counter and website. To find out more about this campaign and to sign-up add your name to the list of supporters, please visit. You can also find recipes there, including how to make soup and risotto from your leftover Sunday bird!
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Chicken Out! campaign exceeds 100,000 sign-ups!
It's been a while since we updated out news, we've been so busy... however, a quick news story for you....
0404 have been working with River Cottage on their current Chicken Out! campaign. The Campaign which is highlighting the awful conditions that 95% of the UK's chicken has to endure throughout their intensive tiny lives. The campaign and TV show (Hugh's Chicken Run), which has taken top spot on C4's food season has attracted tens of thousands of supporters to the www.chickenout.tv website. The chicken sign-up counter has not rested, and at the time of writing is passing 100,000 supporters.
0404 is responsible for design and production of the identity, television graphics, banner campaign, video counter and website. To find out more about this campaign and to sign-up add your name to the list of supporters, please visit. You can also find recipes there, including how to make soup and risotto from your leftover Sunday bird!
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